This segment encompasses the direct sales and fitting of hearing aids and related services through Amplifon's extensive network of retail locations and franchise partners. Research and development efforts focus on improving hearing aid technology, including miniaturization, enhanced sound processing, and connectivity features. The company utilizes advanced fitting methodologies and diagnostic tools to provide personalized solutions for individuals with hearing loss. Patient outcomes are measured through improved hearing thresholds, speech understanding, and overall quality of life. Amplifon's market positioning is as a global leader in hearing care, with a focus on customer service and accessibility. Future opportunities include expanding into emerging markets and integrating digital health solutions. Regulatory compliance is crucial, with adherence to medical device regulations and standards in each country of operation. Partnerships with hearing aid manufacturers and healthcare providers are essential for delivering comprehensive hearing care.