This segment focuses on the direct-to-consumer and distributor sales of finished dietary supplement products containing ChromaDex's proprietary ingredients, primarily under the TRU NIAGEN brand. Research and development efforts are geared towards optimizing product formulations, delivery methods, and dosage regimens to maximize NAD+ bioavailability and efficacy. Technologies employed include advanced encapsulation techniques and bioavailability enhancement strategies. The segment addresses the healthy aging market, targeting individuals seeking to improve cellular health, energy levels, and overall well-being. Market positioning emphasizes the scientific validation and safety profile of TRU NIAGEN, providing a competitive advantage in the crowded supplement market. Future opportunities include expanding product lines, entering new geographic markets, and leveraging personalized nutrition approaches.

The Ingredients segment develops and commercializes proprietary-based ingredient technologies, supplying raw materials to manufacturers of consumer products. A key focus is on nicotinamide riboside (NR) and other NAD+ precursors. Research and development activities involve identifying and optimizing novel NAD+ precursors, developing efficient and scalable manufacturing processes, and conducting preclinical and clinical studies to validate their safety and efficacy. Technologies used include synthetic chemistry, fermentation, and enzymatic biotransformation. This segment serves the dietary supplement, food and beverage, and cosmetic industries. Market positioning emphasizes the quality, purity, and scientific backing of ChromaDex's ingredients, providing a competitive advantage for manufacturers seeking to formulate innovative and effective products. Future opportunities include expanding the portfolio of proprietary ingredients, developing customized formulations for specific applications, and establishing strategic partnerships with leading consumer product companies.

This segment provides analytical reference standards and services to support quality control of raw materials and consumer products across various industries, including dietary supplements, cosmetics, food and beverages, life sciences, and pharmaceuticals. Research and development efforts focus on developing new and improved analytical methods, expanding the library of reference standards, and enhancing the accuracy and reliability of testing services. Technologies employed include high-performance liquid chromatography (HPLC), mass spectrometry (MS), and other advanced analytical techniques. This segment ensures the quality, safety, and regulatory compliance of products in the marketplace. Market positioning emphasizes the expertise, accreditation, and comprehensive service offerings of ChromaDex's analytical laboratory. Future opportunities include expanding testing capabilities, developing customized analytical solutions for specific industries, and leveraging data analytics to provide insights into product quality and safety.