This segment encompasses the operation of skilled nursing facilities, providing a range of medical and rehabilitative services to patients requiring short-term or long-term care. These facilities offer services such as physical, occupational, and speech therapy, as well as medical care, medication management, and assistance with activities of daily living. Research and development activities in this segment focus on improving patient outcomes through evidence-based practices, innovative therapies, and advanced technologies for patient monitoring and care delivery. The segment's market positioning is strong due to its extensive network of facilities and its ability to provide comprehensive care. Future opportunities include expanding services to meet the growing needs of an aging population and integrating telehealth solutions to enhance care delivery. Regulatory compliance and adherence to quality standards are critical aspects of this segment.

This segment focuses on providing residential care and support services to seniors who require assistance with daily living activities but do not need the intensive medical care provided in skilled nursing facilities. Services include housing, meals, personal care, medication management, and social activities. Research and development efforts in this segment are geared towards enhancing the quality of life for residents through innovative programs, such as memory care units for individuals with Alzheimer's and dementia, and wellness initiatives. Technologies and methodologies include telehealth for remote monitoring and communication, and fall-prevention systems. The segment's market position is driven by the increasing demand for senior housing and care options. Future opportunities include developing specialized care programs, expanding into new geographic markets, and integrating technology to improve efficiency and resident engagement. Regulatory compliance and adherence to quality standards are essential for ensuring resident safety and well-being.