GN Hearing is dedicated to the research, development, and commercialization of hearing instruments and related products. The segment focuses on improving hearing health through innovative technologies, including advanced digital signal processing, miniaturization, and wireless connectivity. R&D activities include the development of new hearing aid form factors, improved sound quality, and integration with other devices. Technologies used include advanced microchips, Bluetooth, and AI-powered features for personalized sound experiences. GN Hearing addresses a wide range of hearing loss, providing solutions for various patient populations, from children to seniors. The segment's market positioning is strong, with a focus on premium hearing aids and a global distribution network. Future opportunities include expanding into new markets, developing new features, and integrating with telehealth platforms. Regulatory and clinical aspects are crucial, with products requiring FDA approval and adherence to international standards. Partnerships with audiologists and hearing care professionals are essential for successful product adoption and patient care.

GN Audio specializes in the design, manufacturing, and distribution of professional and consumer audio solutions, including headsets, speakerphones, and video conferencing equipment. The segment's R&D efforts focus on enhancing audio quality, noise cancellation, and user experience. Technologies employed include advanced microphone arrays, digital signal processing, and wireless communication protocols. GN Audio serves both professional and consumer markets, with products used in offices, contact centers, and for personal use. The segment's market positioning is strong, with a focus on premium audio quality and a wide range of product offerings. Future opportunities include expanding into new markets, developing new features, and integrating with unified communications platforms. Partnerships with technology providers and distributors are essential for market reach and product integration.