This segment focuses on the development, commercialization, and support of endoscopy solutions, primarily the Pure-Vu system. The Pure-Vu system is designed to improve the quality of colonoscopies by facilitating the cleaning of a poorly prepared colon during the procedure. Research and development activities include continuous improvement of the Pure-Vu system, exploring new applications, and developing next-generation endoscopy technologies. The technology utilizes a unique method to mount on the end of most commercial colonoscopes. The therapeutic area is gastroenterology, specifically colon cancer screening and diagnosis. The Pure-Vu system aims to improve patient outcomes by enhancing the accuracy and efficiency of colonoscopies, potentially leading to earlier detection of polyps and cancers. Market positioning is focused on providing a solution to improve colonoscopy quality and reduce the need for repeat procedures. Competitive advantages include the system's ease of use and compatibility with existing colonoscopy equipment. Future opportunities include expanding the product line and geographic reach. Regulatory and clinical aspects involve obtaining and maintaining necessary approvals and conducting clinical trials to demonstrate efficacy and safety. Partnerships with hospitals and gastroenterologists are crucial for market penetration and adoption.