This segment focuses on the research, development, manufacturing, and distribution of cannabis-infused edibles under the PLUS brand. The company utilizes various technologies and methodologies to ensure product quality, consistency, and accurate dosing. Research and development efforts are focused on creating innovative product formulations, flavors, and delivery methods to enhance the consumer experience. The therapeutic area addressed is primarily wellness and recreational use, with potential applications in pain management and anxiety relief. The company's market positioning is as a leading brand in the California edibles market, with a focus on product safety and consumer trust. Future opportunities include expansion into new markets, product diversification, and the development of new product lines. Regulatory compliance and adherence to state and federal guidelines are critical aspects of this segment. Partnerships with distribution networks and retailers are essential for market access and sales.