This segment encompasses the core business of Raia Drogasil, which is the retail sale of pharmaceutical products, personal care items, cosmetics, and related goods through its network of drugstores. The company focuses on providing a wide range of products, including prescription and over-the-counter medications, beauty products, and health and wellness items. R&D activities are not directly performed within this segment, but the company closely monitors market trends and consumer needs to inform product selection and store offerings. Technologies used include advanced inventory management systems, point-of-sale systems, and e-commerce platforms to enhance customer experience and operational efficiency. The primary therapeutic areas served are broad, covering various health conditions and wellness needs. Patient impact is significant, as the company provides access to essential medications and health products. Market positioning is strong, with a leading position in the Brazilian market. Future opportunities include expanding the store network, enhancing e-commerce capabilities, and developing private-label brands. Regulatory aspects involve compliance with pharmaceutical regulations and health standards. Partnerships with pharmaceutical companies and suppliers are crucial for product sourcing and distribution.

This segment focuses on the online and remote sales channels of Raia Drogasil, including its website, mobile applications, and telesales operations. The company leverages digital technologies to provide customers with convenient access to its products and services. R&D activities in this segment involve the development and improvement of e-commerce platforms, user interfaces, and online marketing strategies. Technologies and methodologies include web development, mobile app development, data analytics, and customer relationship management (CRM) systems. The therapeutic areas and product offerings mirror those of the retail pharmacy segment, providing a comprehensive range of health and wellness products. Patient impact is enhanced through increased accessibility and convenience, particularly for customers in remote areas or with mobility limitations. Market positioning is competitive, with a focus on providing a seamless online shopping experience and efficient delivery services. Future opportunities include expanding the product range, personalizing customer experiences through data analytics, and integrating new technologies such as AI-powered chatbots. Regulatory aspects involve compliance with e-commerce regulations and data privacy laws. Partnerships with logistics providers and payment gateways are essential for order fulfillment and secure transactions.