This segment encompasses the core business of Shop Apotheke Europe N.V., providing online pharmacy services across multiple European countries. The company offers a comprehensive range of prescription and over-the-counter medications, as well as pharmacy-related beauty and personal care products, and food supplements. Research and development activities focus on enhancing the user experience through improved website and app functionalities, secure payment gateways, and efficient delivery logistics. Technologies and methodologies include e-commerce platforms, data analytics for personalized recommendations, and supply chain management systems. The therapeutic areas covered are broad, including treatments for common ailments, chronic conditions, and specialized healthcare needs. The patient impact is significant, providing convenient access to medications and healthcare products, improving medication adherence, and offering discreet and private services. Market positioning is strong, as a leading e-pharmacy in Europe, with a competitive advantage in its wide product selection, fast delivery, and customer service. Future opportunities include expanding into new markets, developing telemedicine services, and integrating with healthcare providers. Regulatory and clinical aspects are crucial, ensuring compliance with pharmaceutical regulations and data privacy laws. Partnerships with pharmaceutical companies and healthcare providers are essential for product sourcing and service integration.