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Mohd Adil
Associate Professor at Department of Management Studies
Artificial Intelligence
Consumer Behavior In Brand Consumption And Identification
Customer Service Quality And Loyalty
Digital Marketing And Social Media
Technology Adoption And User Behaviour
2.5K
Citations
22
H-index
0
Patents
98
Publications
0
Grants
$0
Total Funding
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Research Contributions
Examining Consumer's Intention to Adopt AI-Chatbots in Tourism
Investigated the factors influencing consumer adoption of AI-powered chatbots in the tourism sector, using a structural equation modeling approach.
Mathematics (2022)
An innovation resistance theory perspective on purchase of eco-friendly cosmetics
Analyzed consumer resistance to the adoption of eco-friendly cosmetics, providing insights into consumer behavior and sustainable consumption.
Journal of Retailing and Consumer Services (2020)
Eco-friendly hotel stay and environmental attitude: A value-attitude-behaviour perspective
Examined the relationship between environmental attitudes and eco-friendly hotel stays, offering insights into sustainable tourism.
International Journal of Hospitality Management (2021)
Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive
Explored the drivers behind consumer purchases of green apparel, including dispositional traits, environmental knowledge, and incentives.
Journal of Retailing and Consumer Services (2021)
Socio-environmental considerations and organic food consumption: An empirical investigation of the attitude of Indian consumers
Investigated the influence of socio-environmental considerations on organic food consumption among Indian consumers.
Food Quality and Preference (2022)
Does social influence turn pessimistic consumers green?
Investigated how social influence impacts the environmental behavior of consumers.
Business Strategy and the Environment (2021)
Ecotourism related search for information over the internet: a technology acceptance model perspective
Applied the Technology Acceptance Model (TAM) to understand how consumers search for information related to ecotourism online.
Journal of Ecotourism (2020)
Predicting Online Travel Purchase Behavior: The Role of Trust and Perceived Risk
Examined the impact of trust and perceived risk on online travel purchase behavior.
Journal of Quality Assurance in Hospitality & Tourism (2021)
Research Highlights
Dr. Mohd Adil is an Associate Professor specializing in consumer behavior and marketing, with a focus on technology adoption, sustainable consumption, and the impact of AI in tourism. His research has significantly contributed to understanding consumer decision-making and the adoption of innovative technologies.
Research Areas
Artificial IntelligenceConsumer Behavior In Brand Consumption And IdentificationCustomer Service Quality And LoyaltyDigital Marketing And Social MediaTechnology Adoption And User Behaviour
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